At TSO, we have had the privilege to work alongside highly successful people of great faith and servants’ hearts who encouraged and motivated us to raise our level of thinking. One inspirational book that guided us is Better Off by Dr. James W Jackson, founder of Project C.U.R.E.

In Better Off, Jackson says that if a transaction was met with some resistance, he took a step back to examine each player to make sure each person benefited. Consistently, if the negotiations faltered, someone was not experiencing a benefit. Once remedied, contracts flowed smoothly. Dr. and Mrs. Jackson built a multimillion dollar real estate business using the Better Off philosophy. The Jacksons then felt called to sell it all and build Project C.U.R.E.

Jackson’s book, The Happiest Man in the World, provides a unique and compelling glimpse into the life and legacy of how the Jacksons found true happiness in relinquishment and selfless service. He teaches cultural transformation and how to “live the best of your life for the rest of your life….helping others” in this book. For more inspiration check out and

Project C.U.R.E. is the largest provider of donated medical supplies and equipment to developing countries around the world and is ranked by Forbes as one of the 20 Most Efficient Large U.S. Charities.